In a recent report by Frost & Sullivan, the go-to Growth Advisory Company in India, the Kia Sonet has stolen the spotlight in the Compact SUV game, boasting the lowest maintenance costs and delivering unmatched value.
The study dives deep into the numbers, revealing that not only does the Diesel Model outshine with a 14 percent lower maintenance cost, but the Petrol Model takes the lead with a whopping 16 percent lower cost compared to the segment average.
Breaking it down, the Diesel Model of the Sonet secures the crown for being the best in the segment, offering a complete value-for-money package with a total cost of ownership 10 percent lower than the segment average.
Meanwhile, the Petrol variant grabs the second spot, cruising with a 4 percent lower total cost of ownership than the segment average, hot on the heels of the segment’s top performer.
Adding to the Sonet’s accolades, Frost & Sullivan’s study points out that both models boast a Residual Value 3 percent higher than the segment average, solidifying their place among the best in the game.
The comprehensive analysis took on 5 Petrol and 3 Diesel competitors, considering every ownership cost aspect, from Initial Acquisition Cost to Residual Value, Maintenance Cost, Finance and Insurance Costs, to Fuel Expenses.
Frost & Sullivan also spills the beans on the Scheduled Maintenance costs, revealing that the Diesel Sonet trumps its closest rival by 17 percent and beats the segment average by a whopping 23 percent. The Petrol Sonet doesn’t fall behind, scoring 7 percent lower than its nearest rival and an impressive 28 percent lower than other competition models.
Mr. Hardeep Singh Brar, the brain behind Kia India’s sales and marketing, hailed this accomplishment as a commitment to top-notch quality without burning a hole in your wallet. The upcoming Sonet, set to debut on December 14, 2023, continues to shine after selling a whopping 3.65 lakh units since its launch in September 2020.
This stunning report by Frost & Sullivan, the analytics powerhouse, dived into everything, considering 10,000 km annual travels, insurance costs, taxes, and even fuel prices, confirming that the Kia Sonet truly reigns supreme as the most pocket-friendly choice in the SUV world.
